Tranformation Objectives & Strategies
Primary Objective: Grow membership to exceed 600 members
Secondary Objectives: Increase club activity and participation
- Rationalize organization and operational efficiency
Why is this important:
- More revenue so can keep membership fees low = better value for money
- More people to share duties and effort to run the club = less effort per member
- Increased participation with more people to have fun = thriving club
- Ensures the club has a sustainable future
Sailing Strategy
- Capitalise on 7-day summer water usage opportunity utilising a buddy system for non-duty days
- Broaden use of water to paddle craft & invest in club kit - canoes/kayaks & paddleboards
- Build cruising/recreational sailing aspect of the club to complement racing
- Continue with a comprehensive program for club racing and open events
- Make craft hire more accessible with online availability/booking system
- Maintain quality of club craft
Training Strategy
- Build up a comprehensive program of training and activities to meet all groups
- Increase frequency of training throughout year
- Define clear pathways to join and learning to sail
- Leverage 'push the boat out'
- 'Try sailing' and 'tasters' to recruit new members
- Implement mentor support to look after new members
- Train and build pool of instructors
- Create list of professional instructors available to supplement club instructors
- Define training cost structure to generate profit for the club
- Develop strategy for converting Onboard & T15 activity into memberships
House Strategy
- Expand social activity within the club to make it a fun place to make friends and socialize
- Develop and provide a comprehensive program of social events
- Increase use of Bar
- Provide efficient, tasty galley meals
- Refurbish club house interior to make more attractive and welcoming
- Provide club storage capacity for some windsurfers and for new kit
- Prepare for renew of Bristol Water lease due in 2020
- Develop community & wellbeing initiatives e.g. Physio, Men Shed
Communications Strategy
- Utilise surveys to understand factors impacting our membership
- Enhanced monthly newsletter & expand distribution to inform all family members
- Create new club website. Improve ease of use & content to inform all and attract new members
- Provide an online calendar for Sailing, Training and Social events
- Continue to raise club profile through media coverage
- Finalize rebranding and install signage
- Improve club image & user experience with club. - procedures, labelling, notice boards
- Develop and implement a social media strategy
- Continue to leverage good relationships with RYA
- Communicate and leverage the good relationship with Bristol Water
- Implement an incentive program for members to recruit a friend
Administration Strategy
- Group administration activity under Honorary Secretary leadership
- Change annual renew date from Autumn to Spring
- Simplify and automate administration processes to improve member experience and make volunteer tasks easier - Invest in tools as required.
Financial Strategy
- Manage operational revenue and costs such that after depreciation there should be a small surplus year on year to enable continuous club improvements
- Maintain a strong cash reserve to enable future clubhouse development
- Be prepared to invest a proportion of the cash reserve wisely on assets (craft/automation tools/property development) that will significantly improve the capability to grow membership and so return future revenue
- Ensure activities like training, social and open events are self-funding and generate profit for the club
